Domino's Pizza, Inc. (DPZ)
I am going to purchase this stock due to its recent statistics. It's most recent closing price was $49.90 and it's most recent opening price was $49.99. Over the last 6 months, Domino's Pizza Inc has increased 25.48%. The earning's growth for the previous year was 11.60% was and this year it is currently 15.13%. The company's dividend yield is 1.58%. Due to all of the positive numbers, this makes me interested in buying this stock for the profits.
As of April 17, 2013, Dominos has introduced a new idea for deliveries. According to Domino's, this is the first time Domino's tracker has featured video in the tracker. "We recently showed pizza lovers why, for the first time in our history, we were saying 'slow down' when it comes to our Handmade Pan Pizza," said Chris Brandon, Domino's Pizza spokesperson. "This new Domino's Tracker theme illustrates the process in a fun way that we think our customers will really dig." Another marketing technique that Domino's is currently participating in associating itself with the MLB. It is currently baseball season and Domino's introduced a new campaign saying that "Beginning on Opening Day, the first 10,000 MLB.TV subscribers who visit MLB.com/dominos the next business day after a no-hitter is thrown and log in will receive a free, two-topping medium Handmade Pan Pizza (carryout only) when they order online from Dominos.com." This seems like a good idea to me since summer is coming and baseball is going to be the most popular sport in the US.
I believe that this stock will increase close to about $60 as share due to its current marketing campaigns. I think that the new idea they introduced in which they sponsor to MLB for the summer is going to do very well for this company. It is currently selling at $50.58 and its new delivery ideas with the video embedded during tracking is also an interesting idea.
This stock will probably increase over the next few months due to the fact that summer is approaching and people are going to be going out more. The warmer weather complements the pizza well and it is the most enjoyable time for this type of food. The company usually does well during these seasons and
not as well during the winter, etc...
Works Cited:
Cable News Network, 17 Apr. 2013. Web. 22 Apr. 2013.
"Domino's Pizza® Sponsors the Domino's DomiNoNo for 2013 MLB Season."CNNMoney. Cable News Network, 09 Apr. 2013. Web. 22 Apr. 2013.
-Alexey Shamray
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