I decided to buy this stock because:
Investing in MCD (McDonald's) is a decision that one should take pride in.....Investing in this corporation is a very smart idea. This is because over the past 6 months, the corporation has only been improving and moving up in the value of the stock, going up a solid 14.98% since this time in 2012. 6 months ago the shares were up 9.78% and in the past 3 months the shares have been up 11.78%. I can't speak for today's value yet because it isn't 9:30 AM, but the stock is up 0.79% from Friday April 5th, 4 PM stock value. The price to invest in MCD is now at the price of $101.42 as of April 5th. McDonald's has a market cap of a whopping 100.54 billion dollars and also is a part of the service sector and leisure industry. MCD hit it's new 52-week high. There was a poll done by "hospitality's most social brands" that shows MCD has jumped up over Starbuck's in competition. It may not be the largest shift, but it shows the beginning of an overall trend in coffee drinkers. Starbuck's has a new eco-friendly small-space place with no room for the usual power outlets and tables/couches like it used to. McDonald's has upgraded to now offering premium brand coffee for cheaper.
With this being said, I see that it is obvious McDonald's stock is going to continually rise up and increase in value over time. This is because people are not trying to spend the same amount of money for coffee anymore in Starbucks when they can get premium coffee in McDonalds for cheaper. It just isn't going to happen. Of course you are going to have your "die-hard Starbucks groupies" that will not give it up, but the majority of people are going to shift over to McDonald's and this is why I believe they will continue to do well. I say this also because of their history in the past few months showing an upward trend.
I personally will not give up Starbucks because I really enjoy it and although I believe I may not necessarily be paying the price I should for my drink (slightly overpaying), I really do value the taste and wouldn't switch to McDonald's to save a few bucks. I do know though that my mom switched from her daily Starbuck's run to now going to the McDonald's drive thru because she believes it tastes exactly the same there. Starbuck's better step up it's game 'cause now it has some serious competition!
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